BUILDING A VIP TEAM FOR FIRST-TIME GUESTS

Written by  Jessica Franklin, Content Crafter & Communication Manager

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Romans 12:13 (NLT) – When God’s people are in need, be ready to help them. Always be eager to practice hospitality.

 

Having a team to greet and meet the needs of your first-time guests is a MUST! Visitors begin to form impressions of your church or ministry from the moment they enter the campus. A first-time guest team or VIP team does everything from helping visitors find parking to helping kids get registered for children’s church.

 

So, let’s get to the nuts and bolts of building a VIP team.

 

VISION: You want to focus on the welcome and hospitality experience of our visitors and to make our visitors feel like VIPs.

 

GOAL: You want to create a great impression and remove unnecessary barriers to a repeat visit.

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VOLUNTEERS: Recruit friendly faces who are warm and energetic. Below are three teams that work together to form a cohesive VIP experience from the moment visitors step onto your campus. Make sure your volunteers are easily identifiable. As you can see from the images in this post, our church used the color blue to brand our VIP experience.

 

Parking Team

  • Greet visitors in the parking lot and direct them to designated parking spots
  • Walk visitors and their family to the designated VIP area inside the church

 

Welcome Team

  • Greet visitors and get their information on a connection card
  • Give visitors a “swag bag” or gift and hand visitors off to concierge team

Concierge

  • Walk visitors to children’s church or nursery area
  • Stay through check-in process then hand off to children’s church staff
  • Guide visitors around church to show them our amenities
  • Answer questions and make visitors feel welcomed and taken care of

 

NEEDS: Each team will have different needs. Here are some of the basics of what you will need to launch a VIP Team.

 

Parking Team

  • Traffic signs to instruct visitors on what to do when they arrive on campus
  • Designated parking spaces

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Welcome & Concierge Team

  • Connection card or some type of system to get the visitor’s information
  • Promotional material about the church with service times, ministry areas, etc.
  • Gift – a nice quality t-shirt is a great option!

 

So, you’ve recruited and trained your team. You’re ready to launch. What’s next? Don’t forget the follow up! After a guest makes it through the VIP process be sure to incorporate some sort of follow up. For example, our church sends each visitor a handwritten postcard letting them know that we appreciated having them with us for service. We also pass their information along to a connections pastor so they can receive information about our church and ministries tailored to them and their family. It’s all about making lasting connections!

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